How To Start A Clothing Business – Step-by-Step Guide to Get Started

Clothing Line Business

The clothing business is all about the sale of various types of clothing and wares for the purpose of making a profit.

It is a very enticing business; however, you can start a clothing business if you wish to be your own boss.

The clothing business is one that is lucrative and always has a ready market as people will always need to wear clothes.

Though most people regard clothing as an optional expenditure when outlining their monthly budget but the reality is that they need clothes. Therefore they would have no choice but to purchase clothes.

In the world of today, purchasing clothes is a need. Starting a clothing business can be profitable.

With a great business plan and implementation, you can start, sustain and succeed in a clothing business.

You can run your clothing business from your home or a store. However, it is advisable that you start small from your home, after which you can expand afterwards.

Types of Clothing Business

Establish what type of clothing business you would like to go into.

As there are various types of clothing businesses, you need to choose a niche for your business in order for your clothing business to be focused.

You can go into retail clothing, which involves an opportunity for you to sell various types of ready-made clothes or go into a commercial clothing business which involves a chance for you to actually design and make the clothes yourself.

It is also imperative that you determine the aspect of the clothing business you would like to go into.

There are different aspects of clothing you can base your business on. This includes clothing for:

  • babies,
  • children,
  • women,
  • kids,
  • plus-sized women,
  • men,
  • corporate wears,
  • casual wears,
  • underwear, among other options

Preferably, you should choose an aspect that interests you since starting your own clothing business requires lots of hard work.


Starting Up Your Clothing Business

You will need a business plan; the need for a business plan cannot be overemphasized.

A business plan will help state clearly the goals and objectives of your business and also help you decide how you would like to run your clothing business.

A clothing business plan should contain an outline of your :

  • clothing business idea,
  • mission statement,
  • financial analysis,
  • general business details
  • market research.
  • Approximate all start-up costs,
  • including all pieces of equipment,
  • supplies,
  • leases, and
  • employees needed for your clothing business.

If you, however, need to seek extra funds from a financial institution or investors, then a business plan is what you will need to convince them to release funds.

Carry out a study of the clothing industry in your area and in the world at large.

Study various clothing suppliers, designers and generally about the clothing business.

You could also gain firsthand experience by working in a clothing store as a stock person or salesperson to study how the business runs daily.

This is crucial for you specifically if you want to open a retail clothing business.

When you have decided what type and aspect of the clothing business your business will be concentrating on, then you need to get an appropriate location.

Location, Location, Location

Start scouting your area or city for a location.

The correct location is particularly vital if you have decided to open a retail clothing store, as this will have an impact on the number of customers that walk through your door on a daily basis.

Ensure the location has ample parking space and it is a walking distance and some kilometres away from groceries stores or markets. It also gives you an edge as there will be a lot of foot traffic.

Your clothing store should never be located in a secluded area with no traffic; it should be easily reachable from the main roads.

The next step is to register your business.

This step centres on all the different administrative responsibilities associated with running a clothing business.

You will need to do research on all the conditions required for you to register and run a clothing business in your city.

This will be based on the laws and legislation that is applicable in your city.

It is advisable to register your clothing business legally and legitimately, and get all the necessary licences to operate, if there are any.


Equipment Need to Start A Clothing Business

You will need fabric of clothing and every other thing that goes into production:

  1. needles,
  2. threads,
  3. buttons,
  4. decorations, and
  5. zippers.

This is if you are making your own designs yourself.

Procure an inventory or make your own, if you can.

Discover trustworthy clothing makers or distributors.

Choose what designers you will use for your clothing business.

Get in touch with local business traders about getting clothing tools and pieces of equipment, such as racks and shelves.

Solicit for their price lists and brochures and purchase sample products.

Discuss with the managers or owners of clothing stores you visit to ascertain their pricing structure.

It would be best to be very careful about what brand name products it stocks because some companies use cheap materials or low-quality fabrics. Compare the cost and value of clothes they have in stock with those you got from your manufacturers and distributors.

This will make sure you do not sell bad quality products, charge too much for them, or price yourself out of the market.

Find highly regarded companies that produce your kind of clothing and proffer first-class customer service, value products and well-organized delivery times.

This applies to you if you have chosen to open a store

Hire staff (if necessary).

Optimistically, when the order for your clothing business becomes high as your business grows and profit increases.

Choosing and engaging staff might become a necessity.

Ensure you aim to hire people that are well-eligible for each position, and they must be reliable people whom you can trust to get the job done.


Marketing and Sustaining Your Clothing Business

Market and advertise your clothing business.

It is imperative that you get clients through the door in spite of having a commercial or retail clothing business, and you can do this by marketing and advertising your product utilizing a diversity of tactics.

Suppose you are focusing on a commercial/wholesale business. In that case, you should mainly focus on informing local suppliers and clothing shops in your vicinity so that you can sell your clothing products to them, while if you are running a retail clothing business, you will need to do more mass marketing to your proposed clients.

Let your friends, relatives and everyone you come in contact with on a daily basis know that you are into the clothing business.



It is essential to be aware of the fact that in the clothing business, you need to be abreast of the happenings in the fashion industry.

As there is a season for some kinds of clothing, some types of clothing can be out of vogue after a period of time.

Therefore you need to be alert to know what is going on in the fashion industry regarding the niche of clothing you have chosen for your business.